Tuesday, 28 February 2017

Platform Regulation: How advertising fuels fake news | LSE Media Policy Project

How advertising fuels fake news | LSE Media Policy Project: "It could of course be argued that it was always the case that cheap, vivid-if-dubious content paid, which is why of course newspapers always published ‘fake news’ that would attract idle consumers standing at supermarket checkouts. But the new system bypasses the checks and ethical balances that had evolved in most Western press systems: freedom of the press was always subject to balancing rights, and self-regulation and professional ethics which encouraged accuracy and responsible journalism.

The platforms also benefit. They are dependent on consumers spending more time with sticky content, and also arguably benefit from the current power shift away from traditional news publishers. Ad agencies, ad networks, and the networks and service providers that provide net access to consumers all benefit.

There is a reason that the impacts are being felt globally and have even been linked to ‘post truth’ politics more generally: This shift in advertising models is not something that is happening at the margins: it is a massive structural change transforming media systems everywhere." 'via Blog this'

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