How GDPR could weaken, not strengthen, the duopoly - Digiday: "Popular opinion has been that the direct relationship Facebook and Google have with consumers will make it easy for them to obtain consent, and as such they will ultimately be at an advantage. But as the deadline for the General Data Protection Regulation‘s enforcement edges closer and the ePrivacy Regulation continues to loom, a different line of thinking is emerging: that Google and Facebook are also in for a thrashing, in the short term at least.
Last week, Facebook’s way of processing personal data was spotlighted for potentially being illegal under the GDPR.
A recent study by Charles III University of Madrid found that 73 percent of Facebook’s European users were targeted by marketers based on personal characteristics, which will be illegal under the GDPR, the Financial Times reported last week.
In truth, any claims of what’s illegal or not under the GDPR, can only be a matter of guess work until the law kicks in. But the article has spotlighted an argument that hasn’t yet had much air time: that Google and Facebook may indeed suffer, along with everyone else." 'via Blog this'
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