- more powerful rights for individuals, including rights in relation to automated decisions and profiling;
- new accountability provisions, including the implementation of codes of conduct and certification mechanisms that will help to improve standards and hold organisations to account in areas such as automated decision making;
increased enforcement powers for the ICO, including the ability to issue fines of up to €20,000,000 or 4% of annual worldwide turnover for infringements of the of the regulation.
These changes, and more, will contribute towards a relevant and effective regime for the regulation of personal data in the world of big data, AI and machine learning." 'via Blog this'