Wednesday 2 May 2018

Publishers rebuke Google's interpretation of EU privacy law: Reuters

Publishers rebuke Google's interpretation of EU privacy law | Article [AMP] | Reuters: "As part of its plans for GDPR, Google would offload to publishers the burden of getting user consent for the data collection that is at the core of how Google's ad-serving business operates.

The company has also irked publishers by saying that rather than being a "processor" of data as defined by GDPR, it wants to be a "controller," giving it more ability to use information such as reader data for its own purposes.

 "Your proposal severely falls short on many levels," publisher groups wrote to Google Chief Executive Sundar Pichai, adding that it "would undermine the fundamental purposes of the GDPR and the efforts of publishers to comply with the letter and spirit of the law."

Signing the five-page letter, which ends on several questions to Google, were Digital Content Next, European Publishers Council, News Media Alliance and News Media Association.

They represent about 4,000 newspapers and media companies" 'via Blog this'

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